How to acquire and retain customers to increase your sales


This FREE breakfast event from Boost Business Lancashire and GrowthAccelerator will help you to understand how Customer Relationship Management (CRM) can benefit both your business and your customer.

A clear CRM strategy will support your business to generate new sales, improve customer retention, increase employee efficiency and promote improved working practices. The event will look at:

- The Principles of CRM. - How CRM critically effects every department in the business. - The benefits of a CRM strategy. - Where data comes from. - Which platforms of communication your customers use in a digital world. - How to generate sales without selling. - Examples of software programs. - What you will learn from analysing your CRM information. - What a business with NO CRM strategy looks like – is this your business and what action are you going to take?

Never underestimate the information your customer database reveals about your business. It will influence your product and profit mix, marketing activities, identify your stakeholders, how and which products to market, trends, plus research and development needs.

This seminar gives you the opportunity to identify processes you can use to effectively retain your customers for repeat business and sustainable growth. CRM is affectionately termed “a positive nuisance” by our guest speaker Richard Singleton, business growth coach; he will demonstrate a multitude of ways and benefits that customer data collection and simple analysis will support your business to grow. Book your place via www.boostbusinesslancashire.co.uk/events Alternatively contact Looqman Mulla on 0800 488 0057 for further information.