Digital Strategies for Business: Driving Innovation through technology

An insightful morning covering all things digital, and learn how to drive innovation through a successful digital strategy.

The adoption of digital technology in a planned co-ordinated way can really make a massive difference to business improvement. Whilst many businesses have taken the step towards becoming more strategic with their digital efforts, some may struggle to implement it correctly, and those without a strategy are at risk of putting themselves behind their competitors.

The event will explore digital strategies for business and look at how these can be implemented successfully as well as some technologies that businesses should be considering. You will also hear a first hand 'digital journey' from our guest speaker and also have the opportunity to ask questions and network with other like-minded business leaders.


08:00 Registration, breakfast and networking

08:30 Welcome and introduction from IoD North West

08:40 Digital Strategies - Melissa Conlon, Commercial Director of AMRC NW and IoD Lancashire Ambassador

09:00 Speaker one - My Digital Journey

09:20 Speaker two - Key technologies to be aware of

09:40 Summary and questions

10:00 Further networking

10:30 Event closes


Melissa Conlon, commercial director, AMRC Northwest

A Commercial Director with almost 30 years experience, who has worked in a number of industry sectors including finance, education, software and advanced engineering and manufacturing. Her career includes including senior roles at major corporates eg Repsol Petroleum, GE and BNP Paribas. Currently Commercial Director of the Advanced Manufacturing Research Centre a world class centre for advanced manufacturing, specialists in carrying out world-leading research into advanced machining, manufacturing and materials, which is of practical use to industry. Working with over 100 industrial partners ranging from global giants such as Boeing, Rolls Royce , Airbus and BAE Systems to small SMEs and startups.

Melissa has extensive private and public sector experience and has developed and implemented a number of strategies for SME engagement and account management. In a previous role Melissa was Head of Enterprise and Engagement at a local education institute and has managed teams of CRM specialists. Melissa worked on a three year project for the Lancashire Lifelong Learning network as an Advanced Engineering and Manufacturing Consultant. The role involved engaging SME’s to partner with local education institutes to develop programmes of study which were fit for industry purpose.

In her role with GE Melissa was responsible for a number of change management programmes and has implemented ERP systems within a number of GE companies across Europe. Melissa is a member of the IOD and sits on the Lancashire IOD committee, a member of the Lancashire Digital Partnership Steering Group and a member of the WISE NW (Women in Science and Education) steering group. In addition to her role at the AMRC Melissa has two NED roles one as Chair for a local independent school and one for a robotics company. Melissa is passionate about engaging more females into STEM careers and is an active STEM Ambassador.


IoD Members Free

Non-Members £15 + VAT


Click here to book