Expert advice: Web Q+A with Leon

Door4 managing director Leon Calverley answerers questions about improving the performance of your website.

A: PPC/paid search (Google Adwords, etc) provides a fast, measurable return on your advertising budget.

For new websites, there should be focus on both if visitors are important. For established websites, consider how important it is to have more than one listing on the front page of Google – perhaps running both concurrently would help.

A: We usually include “web design” in the field of “user experience design (UX)” – that is, ensuring that the visitor has a positive experience, and can accomplish their goal. Just as in a real shop or office, it’s vital that a visitor is cared for, and can leave with what they came for.

Q: How do I reduce my Bounce Rate?

One tip to minimise bounce rate: ensure that the homepage/landing page contains clear graphic signposts to interesting and relevant content – don’t rely on your navigation bar, and avoid large text-heavy homepages.

A: Many people are amazed to see Google Analytics’ real-time dashboard. This shows you how many people are on your website right now, and which pages they are looking at. We use it all the time, and it’s always fascinating to see the real-time impact of social and email activity.

If you have any questions you would like Leon to answer, email leon@door4.com