Creativeworld collaborates with NHS Foundation Trust

By Creativeworld

13 Mar 2017

We are delighted to announce that Team Creative has joined forces with the South West Yorkshire Partnership NHS Foundation Trust on a Social Media campaign, to find the new Director of Strategy for the Trust.

As you may be aware, Creativeworld now offers its full marketing services to the Health sector. From web solutions to bespoke printed material and display items, social media comes as no exception. It’s fair to say that Social Media is now one of the most powerful marketing tools available and is utilised by companies of all shapes and sizes across the world. Many NHS and Healthcare companies also recognise this and have adapted accordingly as part of their online marketing strategy. Social Media in Health is becoming increasingly important as the number of people who are active on various social media platforms is ever growing, thus, allowing each NHS Trust the opportunity to engage with those people and share vital information.

The brief:

Creativeworld was approached by the South West Yorkshire Partnership NHS Foundation Trust to collaborate on a social media campaign. Given Creativeworld’s experience with the management of many high profile social media campaigns, the team was ready for a new challenge. The brief was to advertise a new vacancy for the Director of Strategy job post in a way which would draw in the best possible talent. When seeking to fill a job role it is always vital that you choose the right person. With this in mind, the South West Yorkshire Partnership NHS Foundation Trust knew that promoting the vacancy through social media would be the way to go to spread the word to find the right candidate. There’s more and more evidence available to demonstrate how the increase in users on social media is affecting every part of life, and job seeking is a perfect example. For example, did you know that 31% of healthcare professionals now use social media for professional networking?

What we did:

With any social media campaign, it is our aim to publish content that catches the eye whilst also conveying messages with immediate effect. We created several bespoke social media friendly ads which were both eye catching and in-keeping with the NHS online theme. We continued to produce a variation of posts over a short period of time to promote the new role and link back to the job post page which gained an excellent response organically. Then to further the reach we also added some paid advertising into the posts.

The Results:

With all effective Social Media campaigns, the proof is in the pudding! Here’s what Kate Henry, Director of marketing, communication and engagement at the Trust had to say about working with #TeamCreative: ‘The social media campaign went really well and we attracted a strong field of candidates, with over 30 applications. Ultimately, we filled the position with an exceptional individual who started with us a few months later’. Need some Social Media support? Check out Social Media Packages here.

Latest news

1

Supermarket stays put in blow to town's £250m masterplan Blackburn Aerial

Supermarket stays put in blow to town's £250m masterplan

28 Mar 2024

2

Modern Milkman acquires American counterpart article placeholder listing image

Modern Milkman acquires American counterpart

28 Mar 2024

3

How the UK’s strategy to reduce net migration affects care work AdobeStock_89838327 (1).jpeg.jpg

How the UK’s strategy to reduce net migration affects care work

28 Mar 2024

4

Dealmakers: Star Tissue takes a leading roll Khalid Saifullah

Dealmakers: Star Tissue takes a leading roll

28 Mar 2024

5

Construction work begins at 53-home development in Earby article placeholder listing image

Construction work begins at 53-home development in Earby

28 Mar 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
28 Mar 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
28 Mar 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin