Award winning campaign from Happy

One of Happy Creative’s innovative design campaigns has been recognised by the Pharmacy sector as an award winning brand creation.

Happy Creative’s client Whitworth Chemists has won the Innovation Award for their “Meet The Whitties” branding at the Pharmacy Business Awards 2012.

The 12th Pharmacy Business Awards ceremony, which happened at the Park Plaza Hotel in London, attracted around 1,000 guests and some of the sector’s most powerful figures.

Happy, based in Blackpool, was responsible for the innovative concept creation as part of major rebrand for the 30 branch Pharmacy chain, and also for the development and implementation of the concept across the whole Whitworth’s network.

The entire campaign was based on a family-led concept to promote the family values for which Whitworth’s are known.  “The Whitties” have proved to be extremely popular with the public and with the Whitworth’s team.

 

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